Legislation Overview
- Full Title: Cabinet Resolution Regarding the Approval of the Emirates Brand - Law Type: Cabinet Resolution - Issued Date: 22 November 2020 - Effective Date: 22 November 2020 - Sector: Culture and Media - Number of Articles: 12 - Current Status: Active
Summary
This Cabinet Resolution approves the design of the "Emirates Brand" consisting of "seven lines" and the accompanying logo with the Arabic and English text "Impossible is possible". The UAE Government Media Office is designated as the official authority responsible for overseeing the use of the brand and logo by government and private entities in the UAE. The resolution mandates the adoption and inclusion of the Emirates Brand and logo in various initiatives, visual branding, and major events organized by federal, local, and private sector entities. (Cabinet Resolution Regarding the Approval of the Emirates Brand, 2020, Arts. 1-3) The resolution aims to establish a unified visual brand identity for the UAE and ensure its consistent application across the government, private sector, and civil society. This is intended to promote the UAE's image and values both domestically and internationally. (Cabinet Resolution Regarding the Approval of the Emirates Brand, 2020, Art. 1)
What is the scope and purpose of this law?
The purpose of this Cabinet Resolution is to approve the design of the "Emirates Brand" and its accompanying logo, and to designate the UAE Government Media Office as the authority responsible for overseeing the use of the brand and logo. (Cabinet Resolution Regarding the Approval of the Emirates Brand, 2020, Art. 1)
What are the key definitions?
This legislation does not include specific definitions of key terms.
What are the main obligations and requirements?
The main obligations and requirements established by this Cabinet Resolution are: 1. The UAE Government Media Office shall be the official authority responsible for the Emirates Brand and logo, including adopting and sponsoring the brand, supporting its use, supervising its application, and making improvements or changes as needed. (Cabinet Resolution Regarding the Approval of the Emirates Brand, 2020, Art. 2) 2. All federal and local government agencies, leading national private companies, and civil and humanitarian institutions must establish the use of the Emirates Logo and Brand in their economic, tourism, cultural, social, and other initiatives and activities, as well as in their visual branding and major campaigns and events. (Cabinet Resolution Regarding the Approval of the Emirates Brand, 2020, Art. 3) 3. All government and private entities must coordinate with the UAE Government Media Office regarding the uses of the Brand and the accompanying Logo, and not modify or change any of its elements. (Cabinet Resolution Regarding the Approval of the Emirates Brand, 2020, Art. 4)
What are the rights and protections?
This legislation does not include specific provisions on rights or protections.
What are the penalties for non-compliance?
This legislation does not include any penalty provisions.
How does this law interact with other UAE legislation?
This Cabinet Resolution references the following related legislation: - The Constitution of the UAE - Federal Law No. (1) of 1972 on the Competencies of the Ministries and the Powers of the Ministers - Federal Law by Decree No. (7) of 2020 Establishing the UAE Government Media Office (Cabinet Resolution Regarding the Approval of the Emirates Brand, 2020)
When did this law come into effect and what are the transitional provisions?
This Cabinet Resolution came into effect on the date of its publication, 22 November 2020. (Cabinet Resolution Regarding the Approval of the Emirates Brand, 2020, Art. 6) The legislation does not include any specific transitional provisions.
Source Documents
This article analyses Cabinet Resolution Regarding the Approval of the Emirates Brand for legal research and educational purposes. For the purpose of interpretation and application, reference must be made to the original Arabic text. In case of conflict, the Arabic text prevails. This does not constitute legal advice.